Today the globe is interspersed with the stories of successful female entrepreneurs. These ladies come from the US, UK, Europe, China, India, Russia, Australia, New Zealand and more! They may have culturally different backgrounds but they all come with a strong self-belief and intent to make it big. They are passionate about their work with a resolve to convert their ideas into reality. The have built businesses that are successful and are living a life of dreams. There are many of us who aspire to take up entrepreneurship as a career. Let us look at some guiding principles and traits that can help us achieve this goal.
There is a way with the rules: Most of us prefer to be law-abiding citizens who want to lead the trouble free normal lives and rightly so. The women have that natural inkling to be all the more secured. However, if you happen to be with the most powerful women leaders, you will realize that “women need not abide by a predetermined set of rules in order to make it to the top.” It does not mean that you break the law but talks about the pre-determined notions that women bind themselves with. The women entrepreneurs, who have broken free of these shackles, have made it to the summit.
Women empowerment: On 6th of March 2016, on the occasion of International women’s day, it was the Air India all-women crew that took the 17 hours long and the world’s longest non-stop flight from New Delhi to San Francisco. As per Captain Ramya Kirti Gupta, the flight symbolises women empowerment and encourages them to leave their comfort zone and work successfully in the male-dominated areas as well. Talk about the woman of today being the boss, a solid brand, undeterred feminist, and on top of it, a disruptor.
The driving force: There are numerous examples of women having taken to entrepreneurship out of dire necessity. This may stem out of the need to support the family when a natural calamity plays havoc or when the earnings for the family stop in the wake of the retirement of earning member. There are other instances where the lady is good at a baking skill or a tailoring expertise. These come very naturally to women and can be set up in a business that can earn good revenue. It hardly requires any capital to start and can be expanded once the money starts flowing in.
Start-ups: If you feel that the start-up entrepreneurs are all males you are grossly mistaken. The ladies who wracked their brains and came out with novel ideas are doing great today. Rashi Menda is behind Zapyle, an online business and fashion marketplace to discover, sell and buy pre-owned fashion attire. Priyanka Gill teamed up with Namrata Bostrom to create a digital lifestyle magazine for women and co-founded Popxo.com in 2014. Naiya Saggi is the creator of BabyChakra, a platform that helps parents discover and connect with local services for maternity and childcare.
The list of successful women entrepreneurs is endless. All you need to do is pick up the necessary characteristics that you need to nurture in order to become a businesswoman. You have already seen that the start can be made from literally no investments to decent ones. The most important of all the factors is the conviction to do it. The Air India flight is a good example. You may not always need a driving force to do it if you can break free of the strings that bind you and believe in the saying, “Where there is a will there is a way.”
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